Is there a need for a method and manpower in the company or organization to be able to anticipate on trends and developments and to translate these into concepts, innovation, strategy, business model or policy?

In the current approach to challenges, reliance is preferably placed on an analytical approach. However, the new era requires new ways of thinking, learning and developing, whereby, in addition to analysis and ratio, synthesis and intuition are valuable. All these aspects are addressed in the Design thinking method.


  1. ‘In search for alternative social future scenarios' ’

    "The future is dominated by radical transitions. Climate change has become a climate crisis, world politics is hardening, social inequality is growing. Citizens are becoming consumers and consumers are commodities. Populists are falsifying, companies are colonizing and search engines are shredding our collective memory, precisely as we are so now because the transitions ask us big questions: Who are we? Where do we want to go? How do we get there? "

    "The main thing now is to investigate what we can still want. And that is precisely where the power of design research lies. Unlike academic research, which seeks the truth, or applied research, which seeks the market , design research wants to solve a problem by exploring the future, by investigating possible solutions. "

    "Design research enables designers and clients to search for their future together with citizens, governments, companies and administrators, among others. What future they can want to realize. Design research therefore never leads to a blueprint, but to a design that depicts what we can want ".

    "Technology alone is not going to save us. We have to look for alternative social scenarios for a new era under great time pressure and partly on our feelings - so exploratory, groping, closing, articulating, imagining, designing." George Brugmans en Marleen Stikker in NRC, juni 2019


Design Thinking offers models for a new way of thinking. It's is a proven approach to a business problems or societal challenges, delivering creative and innovative solutions based on knowledge of human behavior.

Design Thinking is a constructive method to support new initiatives like startups, spin offs, joint ventures and innovation projects. Holistic, creative, emphatic, with focus on the human perspective.

Design Thinking makes use of the Double Diamond model which leads to specific solutions.

FRAME A well defined question is a half solved problem.

RESEARCH The following step is researching the availability of sources and information.

IDEATION The information is used to create new ideas, a customer or employer journey, a strategy or a vision of the future.

PROTOTYPE TEST The best ideas out of these are chosen and tested and prototyped.


My name is Sandra van Vliet and I love the energy of a project being in the making.

For 20 years now I have advised corporates, creative industry, companies and organizations in the use of creativity and innovation for their development and growth as a concept developer, product and service designer and communication strategist.


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